2024 Association Trends Study: A New Era of Associations

The transformational power of technology

Associations must embrace technology to align with member expectations and future-proof their organization.  

Technology is rapidly advancing, creating widening gaps in member expectations, generational differences in tech usage, and diverse views on AI. To stay ahead, association leaders must act swiftly to deliver tangible benefits to their members. Explore how association professionals are leveraging technology to drive revenue, enhance member value, and secure their organizations' future.


What you’ll learn:

How association members and professionals are currently using AI

Strategies to prepare your org for generational differences in technology usage

How attitudes towards association’s technology usage have changed

 

This study, with data collected from hundreds of association leaders and thousands of members, offers actionable take-aways to stay on top of the latest technology trends, guide your organization’s strategies, and drive deeper member engagement and loyalty. 

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