2021 Association Trends Study
Building the
Next Normal
How member sentiments and industry changes are making way for associations to better serve their membership – even in uncertain times.
The one study you’ll want to read in 2021!
The one study you’ll want to read in 2021!
2021 Association Trends Study
Building the
Next Normal
How member sentiments and industry changes are making way for associations to better serve their membership – even in uncertain times.
How associations can
help build the future
After more than a year of disturbances, distractions, and adjustments, many associations now face a new challenge: How to build the next normal when members’ needs, behaviors, and perspectives have changed. We’ve got your back with brand new insights on…
What shifts have emerged in value according to members
Which behaviors formed during the pandemic will stick
And, key data benchmarks and technology trends that all association leaders should know
This study will help guide your strategies and give you actionable take-aways to drive more engagement and loyalty.
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Insight 1
Fueling growth
The growth of your industry and your organization go hand-in-hand. Fueling this growth requires continuous innovation within the industry, resulting in expansion of your potential membership base.
Early-careerists have a newfound interest in fueling the growth of the industry
Fueling the growth of the industry is a top tier benefit across all career stages
Takeaway
To build the next normal, you need an AMS that’s prepared for growth as the industry you serve. An AMS that is built on an innovative platform empowers your association to utilize emerging technology to grow your profession and industry.
Insight 2
Technologically prepared
While the association industry’s future looks bright, these are still uncertain times. This study’s findings found that half of Pros continue to feel technologically unprepared for the future.
<5%
Less than five percent of associations are utilizing artificial intelligence (AI) today
Only half of Association Pros feel technologically prepared for the future
Takeaway
Invest in a modern AMS system like Nimble AMS with modern tools, including process automation, artificial intelligence, and data analytics, to help you manage member data efficiently, streamline work, and provide a modern digital member experience.
On-demand Webinar
The Big Reveal: 2021 Association Trends Report
The results are in! Join Community Brands for on-demand webinar of the big reveal of the Association Trends 2021: Building the Next Normal, the only industry research report with sentiments from both members and association professionals. During this on-demand webinar, we revealed insights into what shifts have emerged in member value and shined a light on focus areas for association professionals moving forward.