On-Demand Webinar
2024 Association Trends Study
A New Era of Associations
As technology continues to rapidly evolve, adapting and adjusting to the changes along with the new member experience is crucial. Learn how association professionals are leveraging technology to provide greater member value, addressing the constantly changing needs of members, and how their attitudes and outlooks about technology have changed.
Momentive Software (formerly Community Brands) and Edge Research share our findings of the 2024 Association Trends Study. We’ll examine the transformational power of technology and its role in shaping the future of member engagement and association growth.
This webinar will cover the study results, collected from thousands of members and hundreds of association leaders.
What you can expect to learn:
How association professionals utilize technology today and how they drive revenue
Why members and pros support and oppose the use of AI
Generational differences in technology usage and benefits associations offer
How attitudes and outlooks towards technology’s impact on associations have changed
Presenters
Presenter
Pam Loeb
Principal, Edge Research
Presenter
Tirrah Switzer
Senior Director of Product Marketing, Momentive Software (formerly Community Brands)
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