Are you giving your members the professional development experience they expect? Perhaps your association is unsure about how to take your learning program to the next level and deliver greater member value.
Associations are a trusted industry source for professional development, certifications and credentials, and training opportunities. In the latest Community Brands research study, 47% of association members said certifications and credentials are their top member benefit. Another 44% of members stated their most important benefit was training options.
We’re here to help your association deliver greater member value through your learning program. Read our blog for helpful strategies to level up learning and enhance your member experience.
4 ways to advance your learning program and enhance the member experience
Is your association’s learning program offering enough member value? Here are four strategies to step up your professional education program and deliver a superior member experience:
1. Offer a wider variety of learning options
Findings from the Community Brands research show that the top reasons members join an association are certifications and credentials, training opportunities, and career advancement. This suggests an opportunity to attract new members to your organization by providing a variety of learning options for your members.
Consider offering the following professional education and training opportunities, including:
- On-demand learning
- Mobile learning
- Just-in-time learning
- Micro-learning
- Social learning
Your annual conference and in-person events should no longer be the only sources of continuing education and training. Deliver greater member value by offering a wide variety of year-round learning opportunities to address members’ budgets, schedules, educational and certification needs, and learning preferences.
2. Leverage modern learning management software (LMS)
Delivering on-demand content to learners can be a challenge – especially without the right technology to support a robust learning program. Consider leveraging learning management software (LMS) that allows you to provide an engaging learning experience through a single platform.
Integrating an LMS with your association management software (AMS) can deliver multiple benefits to your organization, including:
- Improving member value. Enhance the member experience when you personalize professional development through learning path functionality. Boost learner engagement with a built-in member community and provide networking opportunities and member communities to discuss learning courses.
- Streamlining content management. Boost staff efficiency with features like catalog and enrollment synchronization to reduce manual tasks and low-value work.
- Driving non-dues revenue. Turn your content into a year-round revenue generator and boost revenue when you leverage modern e-commerce technology. Send automated cart reminders to encourage members to finish purchasing and enrolling in an upcoming course.
3. Target your learning opportunities
Using artificial intelligence (AI) and predictive analytics, you can increase member participation and revenue in your learning program. For example, use AI and predictive analytics to anticipate which members are most likely to register for a specific course or certificate program based on their past engagement with your organization. Boost learning program enrollment by sending members targeted marketing messages for upcoming courses.
4. Make it easy to enroll
Your members are used to utilizing your member portal to complete member activities. Whether renewing their membership, registering for an event, or purchasing learning courses, these experiences should be consistent. Remove any course enrollment barriers by integrating your LMS and AMS.
