Technology is the core of your organization. To guarantee your association thrives, you need to invest in the right technology for your staff and members.
But how can you ensure your organization chooses the right association management software (AMS) to enhance your staff and member experience? Consult your IT leaders to begin the conversation and lead your association’s digital transformation.
What technology benefits are important to association IT leaders?
In the latest Association Trends Study, a group of IT association leaders were surveyed to determine technology’s role in delivering a superior staff and member experience. Here’s what the study found:
- Over half of the surveyed IT association leaders prioritize upgrading and/or integrating new technology at their organization.
- The top five reasons IT association leaders prioritize new technology and innovation is to: enhance the member experience, improve the efficiency of business processes, attract new members, improve efficiencies through automation, and ensure data privacy and information security.
Salesforce conducted research surveying IT leaders regarding their plans for digital transformation. Here’s what the study found:
- 63% of IT leaders plan to invest in AI tools
- 72% of IT leaders leverage user-friendly coding tools to drive organizational efficiency
5 ways association IT leaders can drive organizational success
Consult your IT leaders to get their unique perspectives on how new technology can drive success at your association. Here are five ways to foster effective communication with your IT leaders:
1. Offer a seat on your team
To ensure you’re aligned with your association leaders on strategy for purchasing new technology, it’s vital to work directly with your IT leaders. Do so by ensuring your IT leaders are present at the strategy table.
Your IT leaders know the current technological needs of your association, so it’s crucial to involve them early on in any conversation about adopting a new AMS. With your IT leaders’ insights, you’ll be able to anticipate challenges, determine the best AMS, and successfully prepare for your association’s digital transformation.
2. Formulate IT goals
Your association’s goals and overall mission will drive your IT investments and digital transformation. Ensure your IT leaders are part of your goal-setting process as they can offer valuable insights to the conversation.
As you set technology goals, consider asking your IT leaders for guidance on the following:
- How technology can enhance the member experience
- How technology can help you measure your KPIs
- How technology can help you improve the staff experience
3. Partner with your vendor
When you partner with your AMS vendor, your relationship can become more than just a contract. It can drive innovation and help you reach your strategic goals.
Involve your IT leaders in your AMS partnership to open the lines of communication between your organization and your vendor. When you’ve increased communication with your AMS vendor, they’ll have a better understanding of your association’s needs. Likewise, your staff will have improved knowledge of your AMS, boosting overall confidence in your system.
“When it comes to NAA’s relationship with Nimble AMS, we’re all in this together. You need to develop a good working relationship with your technology partner,” said Angel Baltimore, Technology Executive and Big Data Strategist of The National Apartment Association (NAA).
Be sure to check out the National Apartment Association’s on-demand webinar with Nimble AMS. You can learn all about how to build an effective and modern technology stack to set your association up for a successful digital transformation. Watch now.
4. Promote training opportunities
To ensure a successful digital transformation and AMS adoption at your association, try offering technology training. With more training opportunities, your organization will see an increase in the staff adoption of the new AMS.
Ask your IT leaders to organize training opportunities across teams, offering technology training for new staff and opportunities for current employees to upskill. Consult your IT leaders to see if there’s any way to leverage an online training platform (preferably through your AMS) to streamline training for all your employees.
5. Keep software up to date
When your AMS offers automatic product updates, your platform will deliver the latest software enhancements, without interrupting your current projects. Your IT leaders won’t need to direct energy or effort to ensure your AMS is updated because the AMS routinely and seamlessly updates.
Continuous product updates deliver long-term value to your entire association by offering the latest product features. When your IT leaders invest in an AMS with routine product upgrades your organization will save money, boost efficiency and productivity across your teams, and guarantee a return on your investment.
