We had a wonderful time seeing you at ASAE Annual 2024 in Cleveland! Our Nimble AMS team loved connecting with so many association professionals and gaining valuable industry insights from the many ASAE 2024 sessions.
The theme of the 2024 ASAE Annual Meeting and Exposition was “In Unity We Thrive.” Sessions featuring top industry leaders encouraged association professionals to bring individual purposes, ideas, and triumphs to the table to reach greater achievement together.
If you couldn’t make it to ASAE 2024, don’t worry! Read our blog for a helpful recap of everything trending at #ASAE24.
6 trending topics at ASAE Annual 2024
The Nimble AMS team learned so much from attending ASAE 2024. Here are six valuable #ASAE24 takeaways for your association:
1. Amanda Gorman’s opening keynote session
Amanda Gorman’s opening keynote was nothing short of spectacular. Gorman spoke on the importance of mental wellness and taking care of oneself to better care for each other.
You probably remember Gorman from her groundbreaking performance at the 2021 Presidential Inauguration. She is the youngest inaugural poet in U.S. history, and is a committed advocate for gender justice, racial equality, and for the environment.
2. How to get started with predictive analytics
In Collier Faubion’s session about predictive analytics, the Nimble AMS Lead Sales Engineer discussed the importance of using this powerful tool to inform decisions, improve member engagement and optimize operations.
To leverage predictive analytics at your association, you’ll want to start by identifying key data sources, start with basic reports, involve your staff throughout the process, and choose innovative association management software (AMS) and a tech vendor to support you.
3. Transform the member and administrator experience
Did you know that 68% of members agree, it would be helpful if there was a single dashboard connecting all important information across the organization’s technology’s products? When you streamline your member’s technology experience with a unified membership portal, it can offer unified reporting, seamless integrations, AI-driven solutions, workflow automations, and more.
With these helpful tools, you can offer your organization personalized recommendations, insightful decision making, efficient staff time, targeted promotions, and a tailored experience.
4. Event engagement trends and strategies
According to the latest Event Trends Study, 87% of event planners have an attendee engagement strategy. That’s great news for event planners, but there’s still room to grow! To improve the attendee experience, you can offer easy registration, a smooth check-in experience, active engagement, attendee value and more.
Be sure to check out our latest research study for even more insights! Learn more.
5. Everyone is adopting Artificial Intelligence (AI)
ASAE 2024 showcased practical applications of Artificial Intelligence. More and more professionals are beginning to leverage AI at their associations. Expect AI to remain relevant in the coming years and consider adopting AI at your association today.
6. Strategies to find the right price for your association’s offerings
During Tirrah Switzer’s session, “The Price is Right…Or is It?” the Senior Director of Product Marketing, presented helpful strategies for associations to communicate the value of membership, education, products, and events. Switzer used the Van Westendorp Price Sensitivity Meter to empower organizations to get ready for a new product launch, reposition an existing product, or change a product offering or capabilities. She also offered insight into how to prepare and design your own Westendorp survey.
