Are you looking for a new way to view and analyze your data in a geographical context? Salesforce Maps may be the perfect solution for your association!
With Salesforce Maps, your organization can identify trends, patterns, and opportunities within your data, mapped geographically. Salesforce Maps can empower your association staff to make more informed decisions on how to allocate resources, which members or non-members to pursue, and which markets to target, based on your data.
Read our blog to learn more about Salesforce Maps and strategies for how your association can leverage this powerful location intelligence solution to create data-driven insights.
What is Salesforce Maps?
Salesforce Maps is a location intelligence solution and the best way for your association to embed and use maps within Salesforce to understand how your data is mapped geographically. When you use Salesforce Maps, you’ll leverage your existing account data to gain fresh insights that were previously unavailable.
With Salesforce Maps, you’ll have tools for data visualization, route optimization, and live location tracking. Salesforce Maps is a helpful tool for your entire organization, including your sales team, marketing department, upper management, and more.
5 benefits of using Salesforce Maps at your association
Are you still curious about using Salesforce Maps at your organization? Here are five more reasons you should consider using the powerful location intelligence solution at your association:
1. Smart member engagement
Your association staff can use Salesforce Maps to segment member data, utilizing a member’s location data to recommend relevant events, content, or networking opportunities, ultimately personalizing the membership experience.
2. Powerful event planning
Based on your member data and the specific concentration; your association can identify ideal event locations to help as you plan your next important event.
3. Targeted member acquisition
With Salesforce Maps you can pinpoint geographical regions that are perfect for your association’s next membership acquisition campaign.
4. Optimize volunteer recruitment
Leverage Salesforce Maps territory management feature to enhance your member volunteer recruitment efforts and chapter leader assignments.
5. Easy chapter management
Salesforce Maps makes it easy to offer better component support and resource allocation by helping you visualize chapter locations and member distribution.
The value of Salesforce Maps for your association
If your association is looking for actionable insights, like how to identify potential growth areas or underserved regions in your industry, it might be time to consider Salesforce Maps. Salesforce Maps is the perfect solution to help you visualize your membership data distribution by demographics, interests, or membership levels.
With Salesforce Maps, your organization will also gain powerful tools to target engagement in your industry.
